Atomic Funkytown

There's this crazy ad for nuclear energy that plays while I eat breakfast. It's from a company called Areva. Basically, a series of isometric animations demonstrate the delivery of nuclear energy, from mining uranium all the way to the dance floor in some distant, unnamed metropolis.

I'm not particularly against nuclear energy, but I do find it disturbing to have it oversimplified into a series of animations that are as complicated as a Lego build guide, set to 'Funkytown'.

The company is Areva. Extended cuts of the animation are on their website.

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